Zoopla launch Top 100 of best agents for social media

Zoopla launch Top 100 of best agents for social media

Britain’s most upmarket agents dominate a new leaderboard for the UK’s most influential agents on social media – proving that you can never be too posh to tweet.

The new listing, launched as the Zoopla Property Power 100, is led by Knight Frank, with Savills in second place, Strutt & Parker fourth, Chesterton Humberts sixth and Hamptons seventh.

Local independents Thomas Morris, Guy Leonard & Co, Wilkinson Grant, Base Property and Pygott & Crone also make the top ten.

Also included in the top 20 are Goodchilds, Spring Estates, Haslams and Prospect, while the prolific Peter Rollings of Marsh & Parsons comes in at 15.

Other than Countrywide-owned Hamptons, only one of the chains – Haart – scrapes into the top 20, and that is at 20, while Countrywide’s John D Wood puts in a showing at 23 and Countrywide itself comes in at 29.  

The list, which will be updated weekly, identifies those agents most active on Twitter with each being scored based on numerous social signals including re-tweets, mentions, followers and replies. Further social media activities will be added into the scoring criteria over time.

The purpose, says Zoopla, is to highlight the most active and influential agents on Twitter and to encourage those less active to think about how social media can help to build their brand and develop their profile and reputation in their local markets.

Alex Chesterman, Zoopla’s CEO, said: “Social media and property marketing go hand in hand – we’re a nation obsessed with property, and using social media to extend this conversation makes perfect sense.

“Those agents on the Zoopla Property Power 100 are the most active and influential in social media today, but that can change overnight with a little effort from others interested in making their presence felt.”

Zoopla also has some ‘top twitter’ tips to pass on:?
•         Don’t auto-feed all your properties to your twitter timeline
•         Identify and engage with those currently house-hunting in your area
•         Tweet photos of your best or most interesting properties
•         Be helpful and tweet useful, relevant links and highlight your local knowledge
•         Post at least twice a day

Agents who are currently not featured on the Zoopla Property Power 100 can get in on the act and also see how the opposition are faring: