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NeedAProperty does deal with women's magazine publishers

NeedAProperty does deal with women's magazine publishers

Challenger portal NeedA Property has done a deal with women’s magazine publishers Hearst.

Hearst Magazines UK claims to be the largest digital publisher in the UK, with a reach that extends to one woman in three.
 
The new partnership will allow online readers of Cosmopolitan, Company, Reveal, Best. Handbag.com and Allaboutyou.com, (which incorporates Country Living, House Beautiful and Prima,) to directly browse through the property for sale and for rent on NeedAProperty’s portal.

The partnership has launched with Cosmopolitan, with the other titles going live within the next few days.
 
Scott Green, CEO of NeedAProperty, said: “This is fantastic news for us and the estate agents and lettings agents on our property portal, as well as their clients.

“It will increase the national exposure of their properties via the country’s most popular online magazine websites.
 
“Better still, they will be online in their free time, browsing their favourite online magazines, which is the best time to offer them our unique property search experience.”
 
Corinne Sugar, strategic director of NeedAProperty, said: “Our partnership with Hearst Magazines UK will ensure that those who don’t know about NeedAProperty soon will.

“Our portal’s popularity is growing as browsers become familiar with the site and its unique offerings, such as searching for a home by travel time to work.”
 
NeedAProperty bills itself as a ‘low cost alternative’ to Zoopla and Rightmove which comes in at around one-sixth of their prices.

NeedAProperty launched in June last year.