Westbury is changing. With hundreds of new homes in the planning pipeline and a local plan allocating around 1,500 properties to the town by 2038, homeowners across BA13 are asking a very reasonable question: is now the right time to sell? If you have been sitting on the fence, understanding what is coming – and what it means for your specific home – could make all the difference.
What is being built and where
The development pipeline in Westbury is significant. The Mane Way proposal would bring approximately 365 new homes to the town, while the Coach Road scheme has already received approval. Together with the wider Local Plan allocation, Westbury is set to see a meaningful increase in housing supply over the next decade.
These are not abstract numbers. They represent real competition for sellers in specific parts of the town. Knowing where new stock is likely to land – and how it compares to what you are offering – is essential before you decide when to move.
How new supply affects the existing market
When a large volume of new-build homes enters a local market, buyers gain more choice. Developers typically offer incentives such as part-exchange schemes, deposit contributions, and fitted kitchens as standard. For sellers of existing properties, that can mean longer selling times and, in some cases, downward pressure on asking prices – particularly if your home is directly comparable to what is being built nearby.
In Westbury, average selling times are currently sitting at around 60 to 75 days. As new schemes complete and more stock becomes available, that window could widen for homes that do not clearly differentiate themselves from new-build alternatives.
Which properties face the most competition
Not every home in Westbury will feel the same pressure. The properties most likely to compete head-to-head with new-build stock are those that share similar characteristics: three and four-bedroom houses with modest gardens, standard layouts, and no particular locational advantage.
If your home is a newer-build semi- or detached property in or around the edges of town, and it sits close to where development is planned, the arrival of brand-new alternatives with warranties and incentives attached could reduce your pool of motivated buyers.
The homes that still hold a clear advantage
Established properties in Westbury have real and lasting strengths that no developer can replicate overnight.
Larger plots and mature gardens
New-build homes in Westbury, as across the country, are typically built to tight plot ratios. If your property in Westbury Leigh, The Ham, or Hawkeridge sits on a generous plot with a mature garden, that is something buyers simply cannot get from a new development. Space, privacy, and established planting are increasingly valued – and increasingly rare.
School catchments and walkability
Proximity to well-regarded schools remains one of the most powerful drivers of buyer demand. Homes within established catchment areas in BA13 3 and the surrounding streets carry a premium that new schemes on the periphery of town cannot easily match. Similarly, walkability to Westbury Station – with its direct links to Bath, Bristol, and beyond – is a genuine advantage for commuter buyers that cannot be manufactured.
Character and community
Buyers who want the feel of an established neighbourhood, the Rotunda, local independent businesses, and a genuine sense of community are not the same buyers who default to new-build estates. If your home speaks to that audience, you are not competing with Mane Way or Coach Road – you are offering something different entirely.
What 2026 pricing data tells us
Westbury’s property market has remained resilient heading into 2026. Average sold prices in BA13 continue to reflect steady demand from families, commuters, and those relocating from higher-cost areas including Bath and Bristol. However, as new supply enters the market over the next two to three years, the balance between supply and demand will shift.
Selling ahead of that shift – while buyer choice is still relatively limited and your home faces less direct competition – is a straightforward strategic consideration. It is not about panic or rushing a decision. It is about using the available evidence to act at the right moment.
Practical next steps for Westbury sellers
If you are thinking about selling, the most useful thing you can do right now is get an accurate, up-to-date valuation. Understanding what your home is worth today and how it compares to what is coming gives you the information you need to make a confident decision – on your own timeline.
At Martin & Co Westbury, we work with homeowners across BA13 3, Westbury Leigh, The Ham, Hawkeridge, and the wider area every day. We understand the local development landscape, the buyer profiles active in each pocket of the town, and how to position your home to stand out – whether you decide to sell now or in twelve months’ time.
Martin & Co sells a property every eight minutes across the network. From marketing and viewings through to managing your sale to completion, our local team is here to make the process straightforward and low-stress.
Making an informed decision, not a rushed one
The arrival of new homes in Westbury is not a reason to panic. But it is a reason to be informed. If your property has the kind of features – plot size, location, character, catchment – that new builds cannot replicate, you may have more time than you think. If it sits closer to the new-build profile, acting sooner gives you a cleaner run at a motivated buyer pool.
Either way, the decision should be based on evidence, not guesswork.
Book a free, no-obligation valuation with Martin & Co Westbury today and find out exactly where your home stands in the current market. Our local team will give you a clear, honest picture with no pressure and no fuss.
Get in touch with your local Martin & Co Westbury branch to speak with one of our property experts – we are here to help you take the next step with confidence and peace of mind.
