Michelle Stoppard, owner of the Pontefract franchise of Martin & Co, attended the company’s national conference on 17 November 2012 joining over 200 franchise owners from the award winning lettings business. The event was held at the prestigious Whittlebury Hall hotel near Silverstone racetrack.
“We opened in Pontefract late in 2011 so this is the first conference I have attended. It seems every year has been a record year for Martin & Co but as a group, this year’s growth is extraordinary,” commented Michelle.
The theme was innovation and re-invention and as group Managing Director, Ian Wilson commented: “The most extraordinary thing about our business is how it has prospered during the credit crunch and the two recessions of the past 5-years. When other businesses have had to cut back we have launched 97 new businesses since 2007.”
Martin & Co’s 17th year as a franchise brand heralded a year of re-invention – Martin & Co has rebranded, added a “Landlord Hub” to its business interests which will provide a range of innovative services specifically designed for investor landlords and rolled out a mobile site solution for the website www.martinco.com.
Martin & Co has also launched a revolutionary estate agency service which charges 0% commission when a property is sold. “In these cash strapped times people are seeking exceptional value for money, and the idea of an estate agency service where you pay a monthly subscription which lets you advertise your property for sale in our shop windows and on the big internet sites including Rightmove is of interest to people serious about selling.
“It’s great to be part of a business success story” said Pontefract Principal Michelle Stoppard. “It’s great news to hear the level of growth the company has achieved and be part of that success. The Pontefract franchise is a newcomer to the group and we look forward to being a part of that success story in years to come.”
So is 2013 going to bring an opportunity for this ambitious brand builder to relax and catch their breath? “We are in an era of “rental Britain” where one in five households by 2016 – will be privately renting (5.9 million) and paying £70 billion in rent annually” added Michelle. “We are leaders in our field and winners take risks, and we have plenty more bold moves on the Martin & Co horizon.”
The event concluded with an awards ceremony; winners included: Chelsea – Franchisee of the Year; Tonbridge – Best Young Business; Huddersfield – best established Business; Witney – Best Business for Growth; Cupar – Best Market Share; Kirkaldy – Best Customer Service.