With a combined 40 years of experience in the property sector, we’ve observed firsthand the evolving dynamics of Westbury’s rental market. With its strategic location, affordable property prices, and consistent tenant demand, Westbury presents compelling opportunities for property investors in 2025. This guide aims to highlight the most promising areas within Westbury for rental investments, backed by the latest market data and trends.
Why Westbury?
Strategic location
Situated in Wiltshire, Westbury offers excellent connectivity to major cities like Bath, Bristol, and Salisbury. Its railway station provides direct links, making it attractive to commuters seeking a balance between urban workspaces and rural living.
Affordable property prices
As of April 2025, the average property price in Westbury stands at £263,583, which is notably lower than the national average. This affordability allows investors to enter the market with a lower capital outlay while still achieving competitive rental yields.
Consistent rental demand
Westbury’s rental market benefits from a steady demand driven by professionals, families, and retirees. The town’s amenities, schools, and community feel contribute to its appeal among tenants.
Top investment areas in Westbury
Westbury Leigh
A charming village atmosphere combined with proximity to the town centre makes Westbury Leigh a sought-after location. Properties here, especially 3-4 bedroom homes, attract families looking for spacious rentals. The average property price in this area is around £301,000, offering potential for both rental income and capital appreciation.
Leigh Park Development
This modern housing development caters to young professionals and families seeking contemporary living spaces. The area’s energy-efficient homes and well-planned infrastructure enhance its desirability. Investors can expect strong rental demand and minimal void periods here.
Oldfield Park
Known for its proximity to schools, shops, and transport links, Oldfield Park is ideal for families and long-term tenants. The area’s stability and community vibe make it a reliable choice for investors seeking consistent rental returns.
Station Road & Town Centre
The heart of Westbury offers a mix of flats and terraced houses, appealing to singles, couples, and commuters. With the train station nearby, properties here are in high demand, ensuring steady rental income.
Market trends & data insights
Rental yields
Across England and Wales, average gross rental yields have reached 7.2% as of February 2025, up from 6% in 2020. In Westbury, the combination of affordable property prices and strong rental demand contributes to competitive yields, making it an attractive option for buy-to-let investors.
House price trends
The average property price in Westbury has seen a modest increase, with a 1.96% rise over the past six months. This steady growth indicates a stable market, offering investors both rental income and potential for capital appreciation.
Supply and demand
The demand for rental properties in Westbury continues to outpace supply, leading to increased competition among tenants. This imbalance ensures low vacancy rates and provides landlords with the opportunity to select quality tenants.
Investment strategies for 2025
Buy-to-Let opportunities
Investing in 2-3 bedroom semi-detached or terraced houses can yield solid returns, given their popularity among families and professionals.
Renovation projects
Properties requiring refurbishment can be acquired below market value, allowing investors to add value through renovations and achieve higher rental income.
Long-term vs. short-term rentals
While long-term rentals offer stability, exploring short-term or holiday lets could be beneficial, especially during peak tourist seasons, given Westbury’s proximity to attractions like the Westbury White Horse.
Partnering with Martin & Co Westbury
At Martin & Co Westbury, we pride ourselves on our deep understanding of the local property market. Our services include:
- Property management: Ensuring your investment is well-maintained and compliant with regulations.
- Tenant sourcing: Finding reliable tenants to minimise void periods.
- Investment advice: Providing insights to help you make informed decisions tailored to your investment goals.
Westbury’s rental market in 2025 offers a blend of affordability, demand, and growth potential. By focusing on key areas like Westbury Leigh, Leigh Park, Oldfield Park, and the Town Centre, investors can capitalise on the town’s strengths. Whether you’re a seasoned landlord or new to property investment, partnering with experts like Martin & Co Westbury can help you navigate the market effectively.
Get in touch
Ready to explore investment opportunities in Westbury? Contact Martin & Co Westbury today for personalised advice and property listings tailored to your needs. Alternatively, you can arrange your updated rental valuation, and one of our lettings experts will be in touch.
Note: All data and trends mentioned are based on the latest available reports as of April 2025. For the most current information, please contact Martin & Co Westbury directly.
