Solihull is changing, and not quietly. Over the next year, the town centre will look, feel and work very differently thanks to the long-planned Town Centre Masterplan. For homeowners thinking about selling, these changes matter. Large regeneration projects have a habit of feeding directly into buyer demand and, in turn, property values.
For anyone weighing up their next move, this is where experienced estate agents in Solihull can add real value. Understanding what is being built, why it matters and how buyers respond to it can make a meaningful difference to the final sale price.
What is Solihull’s Town Centre Masterplan?
The Town Centre Masterplan is a multi-million-pound investment designed to modernise Solihull while protecting its reputation as one of the West Midlands’ most desirable places to live.
Two projects sit at the heart of this transformation.
Mell Square redevelopment
Mell Square is being reshaped into a greener, more flexible town centre space. Plans include improved public areas, new homes, better links between retail streets and a stronger focus on independent businesses alongside national brands. The aim is to create a place people want to spend time in, not just pass through.
Eastgate expansion
The Eastgate scheme focuses on improving connectivity and access around the transport interchange. Better pedestrian routes, upgraded facilities and new mixed-use spaces are all part of the plan. For buyers, strong transport links remain one of the biggest drivers of value, particularly for commuters heading into Birmingham or further afield.
Together, these projects are designed to future-proof Solihull town centre well beyond 2026.
Why regeneration lifts property values
Regeneration does not automatically increase every house price overnight, but history shows clear patterns.
When town centres become more attractive, easier to navigate and better connected, demand tends to rise. Buyers are often willing to pay a premium to live close to amenities that feel modern, safe and well cared for.
In Solihull’s case, the appeal is broad. Young professionals are drawn to improved transport and lifestyle options. Downsizers like the convenience of shops, cafés and green spaces on the doorstep. Investors look for locations with long-term resilience.
This is why estate agents in Solihull are already seeing stronger interest in areas within walking distance of the town centre, particularly where homes offer parking, outdoor space or flexible layouts for home working.
Timing matters more than many sellers realise
One of the biggest misconceptions is that sellers should wait until regeneration is fully complete. In reality, the strongest price growth often happens in the run-up to delivery, when anticipation meets limited supply.
Buyers factor future improvements into what they are prepared to pay today. By the time cranes disappear and ribbon-cutting photos appear, much of that uplift has already been absorbed into the market.
For homeowners considering selling in 2026 or shortly after, this creates a strategic window. Marketing a property while regeneration is clearly under way, but before the market becomes crowded with similar listings, can help maximise competition between buyers.
How local expertise makes a difference
Not all value is created equally. Two similar homes can achieve very different prices depending on how well their location story is told.
This is where experienced estate agents in Solihull earn their keep. Buyers do not just buy bricks and mortar, they buy into a place. Clear explanations of how the Mell Square redevelopment improves daily life, or how the Eastgate expansion shortens a commute, help buyers justify stronger offers.
Accurate pricing is just as important. Overpricing can stall momentum, while underpricing risks leaving money on the table. Local agents who track buyer behaviour day by day are best placed to strike the right balance.
Preparing to sell in a changing market
If you are thinking about selling, preparation should start earlier than many expect.
Small improvements, such as presenting outdoor space well or highlighting walkability to the town centre, can have an outsized impact. Good photography and clear floorplans are essential, but so is the narrative around location and future value.
A professional valuation is the starting point. It should reflect not only recent sold prices, but also how regeneration is shifting demand in specific pockets of Solihull. You can arrange a local, no-obligation valuation with Martin&Co Solihull to get started.
The bigger picture for Solihull homeowners
Solihull’s Town Centre Masterplan is about more than new buildings. It is about reinforcing the town’s position as a desirable, forward-looking place to live.
For sellers, this creates opportunity, but only if it is handled with care and local insight. The coming months are likely to reward those who understand the market they are selling into, not just the home they are selling.
If you would like to discuss how the 2026 transformation could affect your property value, speaking to knowledgeable estate agents in Solihull could be the most profitable next step.
