Realistic Pricing Essential as Seller Confidence Softens in Plymouth
The Plymouth property market continues to see strong buyer interest, but sellers are now facing stiffer competition as stock levels hit a decade high. June brought a surprise 0.3% dip in average asking prices nationally—unusual for early summer—and highlights growing price sensitivity among buyers.
Chris Whitaker, Managing Director at Martin & Co Plymouth, reinforces a familiar but vital message: “Pricing competitively from the outset is crucial.” Sellers who set realistic expectations are more likely to generate early interest and secure quicker sales.
While affordability pressures and stamp duty changes have softened the market slightly, buyer demand remains resilient—3% higher than this time last year. Homes priced and presented well are still moving, with the fastest-selling properties often receiving enquiries within the first 24 hours.
The outlook remains positive for those who stay informed and flexible. With more homes on the market, buyers have greater choice—and sellers must adapt to stand out.
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