Sellers in Plymouth Sharpen Pricing Strategies as Strong Summer Activity Meets High Supply
The Plymouth property market is experiencing an unseasonal summer surge. Buyer demand, agreed sales, and available stock have all exceeded expectations—yet sellers are facing growing pressure to price competitively, with Rightmove reporting a 1.2% drop in average asking prices in July.
Chris Whitaker, Managing Director at Martin & Co Plymouth, shares a timely reminder:
“Looking ahead, we expect the market to remain resilient into the second half of the year.”
Sellers who price realistically and present their homes well are far more likely to stand out in today’s crowded marketplace. With stock levels at a decade high and affordability improvements attracting more buyers, those who adapt quickly are seeing strong early interest.
Mortgage conditions have also improved, with fixed rates falling and new affordability criteria enabling buyers to borrow more without increased income. As a result, buyer enquiries are up 6% and sales agreed are 8% higher than this time last year.
Despite the drop in asking prices, the outlook remains positive. With greater choice available, buyers are motivated—and sellers who respond with agility and sound advice are best placed to succeed.
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