By Henry Mitchell, Sales Director, Martin & Co Cardiff
Cardiff’s 2025 property landscape: Why now is the right time to sell
The Cardiff property market in 2025 is vibrant but competitive. Average house prices in Cardiff hover around £270,000 (ONS data, May 2025), reflecting a 4% year-on-year increase despite broader economic pressures. According to the Rightmove House Price Index (HPI), the UK’s average asking prices dipped by 1.2% in July due to increased stock levels and buyer caution – creating an environment where strategic sellers stand out.
Locally, demand remains strong for well-presented homes, particularly in family-friendly areas like Pontcanna, Roath, and Penarth. Zoopla’s Price Index notes that Cardiff homes listed with competitive pricing and strong visuals sell 20% faster than those that lack these essentials. If you’re considering selling, it’s vital to understand current buyer behaviour, prepare your home thoughtfully, and market it with precision.
As the Sales Director at Martin & Co Cardiff, I’ve overseen hundreds of successful property transactions. Below are five actionable tips – backed by market data and industry best practice – that will help you achieve a faster sale and maximum value in 2025.
1. Price it smart: Use data to your advantage
The first step to a quick sale is setting the right price. In a market where buyers can instantly compare properties online, overpricing can cause your listing to stagnate, while underpricing risks leaving money on the table.
- Leverage Rightmove HPI and Zoopla Price Index: These tools provide real-time insights into asking price trends across Cardiff.
- Analyse comparable properties: Look at recent sales on your street and similar properties in your neighbourhood. Buyers are savvy – they’ll know if your home is overpriced.
- Be prepared to adapt: If your property hasn’t had significant interest within the first 2–3 weeks, consider a strategic price adjustment.
Pro Tip: Properties that launch at a competitive price and generate early interest often sell for a higher final price due to buyer competition. As our data shows, Cardiff homes priced in line with comparables see 40% more enquiries in the first 10 days.
2. Maximise kerb appeal and seasonal selling points
First impressions matter. A potential buyer’s opinion is formed within 30 seconds of seeing the property, so your exterior should shine.
Simple kerb appeal wins:
- Refresh your front door with a new coat of paint in a modern, welcoming colour.
- Tidy the garden and driveway: Trim hedges, mow the lawn, and remove any weeds.
- Clean pathways and patio areas to give an immaculate look.
Seasonal touches can create a warm, inviting atmosphere:
- In spring and summer, highlight outdoor spaces with flowering pots and fresh furniture cushions.
- In autumn and winter, add lighting to the entrance or showcase a cosy fireplace inside.
Zoopla’s research suggests that features like outdoor entertaining areas or fire pits can add between £5,000–£6,000 to perceived property value, while a well-maintained front garden significantly increases viewing requests.
3. Declutter, stage, and depersonalise
A cluttered home can feel smaller and distract buyers. By staging your property effectively, you allow buyers to visualise how they’d live in the space.
Here’s how to get it right:
- Declutter ruthlessly: Remove non-essential items, family photos, and personal collections.
- Create a neutral canvas: Use neutral tones for bedding, curtains, and walls to appeal to a broad audience.
- Highlight lifestyle potential: Arrange furniture to showcase the flow of each room. Add fresh flowers or a scented diffuser to enhance ambience.
A professional staging consultation is an investment that can pay dividends – our data shows professionally staged homes in Cardiff sell 30% faster and achieve up to 8% more on final price.
4. Quick fixes and pre-sale repairs make a difference
Minor issues can signal neglect to buyers. Spending a weekend tackling repairs can have a major impact on how quickly you sell.
Focus on these areas:
- Repair dripping taps, squeaky doors, or cracked tiles.
- Refresh tired spaces with a fresh coat of paint in neutral tones.
- Replace outdated light fixtures or door handles for a modern look.
While large-scale renovations are rarely cost-effective before a sale, these small fixes send a powerful message: “This home is well cared for.” According to Rightmove’s 2025 trends report, 65% of buyers rank “move-in ready” as their top priority.
5. High-quality marketing: Photos, video & virtual Tours
In 2025, property marketing is digital-first. A buyer’s journey often starts on Rightmove or Zoopla, and your images need to stop them scrolling.
- Professional photography: Bright, wide-angle photos that showcase natural light and key features are essential.
- Virtual tours and video walk-throughs: These have become mainstream post-2020 and help reach buyers who may not be able to visit immediately.
- Social media advertising: Platforms like Facebook and Instagram offer targeted ads, driving more traffic to your listing.
Our Cardiff team uses a bespoke marketing package — including Rightmove listings, professional photography, and video tours — that significantly boosts exposure.
Bonus tip: Partner with a local expert
Selling a home is about more than price and photos — it’s about negotiation, timing, and buyer management. That’s where a local agent with a proven track record becomes invaluable.
At Martin & Co Cardiff, our team combines local expertise with national reach. We provide:
- Real-time feedback after viewings.
- Advice on offers to achieve the best possible price.
- Support with conveyancing, surveys, and all the fine details.
Having a trusted partner by your side means you can focus on your next move while we drive your sale forward.
Your 5-step action plan for a fast sale
To recap, here’s what you need to do to sell your Cardiff home faster in 2025:
- Set a data-informed price using Rightmove HPI and Zoopla insights.
- Boost kerb appeal with exterior upgrades and seasonal touches.
- Declutter and stage to maximise interior appeal.
- Fix small issues that could deter buyers.
- Invest in professional marketing — photos, video, and social media exposure.
When you partner with Martin & Co Cardiff, we take these steps further, tailoring them to your home and local market trends.
Ready to sell your Cardiff home?
The Cardiff property market is full of opportunity in 2025 — but success comes down to preparation, presentation, and the right guidance. Whether you’re ready to list today or just exploring your options, we’re here to help you achieve the best outcome.
Contact Martin & Co Cardiff for a free, no-obligation valuation or to discuss our comprehensive marketing strategy. Let’s work together to ensure your home attracts the right buyers — fast.
Book your free valuation online today
