If you’re planning to sell your home, you might be waiting for spring. It’s traditionally seen as the “prime” property season. But autumn 2025 is quietly becoming one of the best windows of opportunity in years — and the data is backing it up.
With the latest property market trends pointing to high buyer demand, stable prices and smoother completions, there are strong reasons to make your move now rather than waiting.
In this guide, we explore why autumn is a powerful time to list, what the 2025 market is telling us, and how Martin & Co can help you sell with confidence before the end of the year.
The 2025 autumn market: what the data tells us
Let’s start with the big picture. According to the Rightmove House Price Index (September 2025):
- Asking prices across the UK rose by 0.4% month-on-month — the strongest autumn increase since 2021
- Buyer demand is 9% higher than autumn 2024, driven by stabilising mortgage rates
- Properties are going under offer in an average of 51 days, faster than the previous autumn (62 days)
Zoopla’s Property Market Report (Q3 2025) supports the trend:
- A 12% increase in buyer enquiries year-on-year
- The return of first-time buyers and upsizers, boosted by better lending conditions
- Fewer listings than spring or summer, but high intent from active buyers
The message is clear: while there are fewer homes for sale, the people who are looking to buy this autumn are serious, motivated and ready to move.
Why selling in autumn 2025 makes sense
There’s a lot of focus on spring as the traditional selling season. But the current market conditions make autumn 2025 uniquely attractive for sellers.
Here are some of the reasons why:
1. Motivated buyers with a deadline
Many buyers this autumn are working to a timeline. They want to:
- Complete before Christmas
- Move before the new school term starts
- Take advantage of mortgage deals before potential base rate changes in 2026
This urgency often translates into quicker decisions and smoother chains.
2. Less competition from other sellers
Spring and early summer typically flood the market with listings. But by autumn, the number of new properties coming online tends to drop.
That means:
- Your home is more likely to stand out
- More views and higher-quality enquiries
- Better negotiating power if you price and present your property well
3. Your home can feel its most inviting
Autumn’s golden light and cosy atmosphere can enhance how your home looks and feels. With the right lighting, warm staging and seasonal kerb appeal, you can make a strong emotional impression.
At Martin & Co, we help sellers capitalise on these seasonal benefits with professional photography and styling advice.
4. Buyers are focused and committed
Autumn buyers aren’t window shopping. Most have already been searching over the summer, have finances in place, and are ready to act.
That means:
- Fewer time-wasters
- Faster negotiations
- Higher completion success rates
Who is buying in autumn 2025?
According to both Rightmove and Zoopla, the following groups are especially active in the market this season:
- First-time buyers
- Stabilised mortgage rates have brought affordability back into focus
- Many want to get on the ladder before Christmas or ahead of 2026 policy shifts
- Upsizers and growing families
- Seeking more space, especially for hybrid working or schooling
- Driven by lifestyle needs and year-end relocation goals
- Downsizers
- Motivated by empty-nest decisions or long-term planning
- Often cash buyers looking to simplify before winter
- Investors
- Taking advantage of lower stock and planning for 2026 returns
Martin & Co branches across the UK are reporting consistent demand from these groups — with active buyer databases already lined up for many areas.
How Martin & Co helps you sell with success this autumn
Selling in autumn means working smart — and working with a team that understands the market.
Here’s how we help homeowners make the most of the season:
Local expertise that delivers results
Every Martin & Co branch is run by local property professionals who know the area, the demand, and how to position your home for the best outcome.
Our agents:
- Provide accurate, realistic valuations using live market data
- Understand what autumn buyers are looking for
- Tailor selling strategies to meet your timeline and priorities
Standout marketing from day one
Autumn buyers don’t have time to waste — and neither do we.
Your home will benefit from:
- Professional photography and floorplans
- Listings on Rightmove, Zoopla, and OnTheMarket
- Compelling property descriptions written to maximise appeal
- Access to pre-qualified buyers already registered with our local teams
Flexible viewing options to suit modern schedules
We know that evening and weekend viewings are crucial for many buyers. That’s why Martin & Co offers:
- Extended viewing hours
- Virtual viewing options where needed
- Quick feedback and communication so you’re never left wondering
Tips to prepare your home for an autumn sale
You don’t need a full renovation to sell well. Small changes can go a long way in creating a warm, inviting atmosphere that resonates with buyers this season.
Here’s what we recommend:
- Maximise natural light by cleaning windows and using mirrors
- Use warm lighting to brighten darker corners as days get shorter
- Keep the garden tidy, even if it’s past peak bloom
- Add seasonal touches like autumn wreaths, throws and scented candles
- Make repairs now, especially to roofs, gutters or exterior paintwork
Our local agents will advise on the most cost-effective ways to present your home based on your specific layout and audience.
Need tailored advice? Book your free market valuation with Martin & Co here:
FAQs: Selling your home in autumn
Is autumn a slower time to sell?
Not in 2025. With high demand and fewer listings, autumn is performing better than expected. Many sellers are achieving excellent results before the year ends.
Will I get less for my property in autumn?
Not necessarily. With fewer competitors and serious buyers in the market, well-presented homes priced correctly are selling quickly and at strong values.
Can I sell now but move later?
Yes. Autumn sales often allow for completions in early 2026. We can negotiate timelines to suit your plans.
What if my home has already been listed this year?
We can relaunch your property with a fresh autumn strategy, including new photography and repositioned pricing.
The autumn window is open — don’t miss it
Autumn 2025 presents a real chance for sellers to move forward confidently, without the intense competition of spring or the uncertainty of winter.
The market is active, buyers are motivated, and Martin & Co has the experience, local insight and marketing power to make your sale a success.
Whether you’re relocating, upsizing, downsizing or just curious about your options, our team is here to guide you through the process every step of the way.
Book your free, no-obligation valuation today and find out how much your home could achieve this autumn.
