Westbury has been steadily growing over the last decade, with new housing developments changing both the look and feel of the town. From modern estates attracting young families to new-build apartments designed for professionals and downsizers, the town’s housing landscape is evolving fast.
But what does this mean for the local market? And if you’re thinking of buying or selling in Westbury, how could the latest developments affect you? Let’s take a closer look.
Why Westbury is attracting developers
Westbury has long been seen as a practical and affordable alternative to Bath, Trowbridge, and even parts of Wiltshire closer to Swindon. Several factors make it especially appealing for developers and buyers alike:
- Transport links – The train station offers direct services to Bath, Bristol, Swindon and London, making it ideal for commuters.
- More for your money – House prices remain lower than nearby hotspots, meaning buyers can often afford larger homes.
- Local amenities – Schools, shops, green spaces, and leisure facilities have expanded alongside new housing.
- Growth potential – As surrounding towns become busier and pricier, Westbury offers space for expansion and investment.
All of this means developers see Westbury as a strong bet for creating much-needed new homes.
Current housing developments in Westbury
In recent years, several new sites have emerged across Westbury, from small-scale infill projects to larger estates on the edges of town. These include family-friendly homes near Oldfield Park, new builds off the A350 corridor, and developments designed with modern energy efficiency in mind.
New housing in Westbury is typically designed to balance traditional Wiltshire character with modern layouts – open-plan living spaces, en-suite bedrooms, and energy-saving features are now standard expectations.
For buyers, this variety offers more choice than ever. For sellers, it means competition, but also a chance to stand out if your home offers established gardens, extra space, or proximity to town.
What’s next for the Westbury market?
The question many homeowners are asking is: will new developments boost or slow down the local property market?
The answer is a little of both:
- More supply, more choice – Buyers now have options between period homes and new-builds. This choice can ease upward pressure on prices but doesn’t necessarily reduce demand.
- Steady demand – Westbury continues to attract families, commuters, and retirees, especially with more people moving out of larger cities.
- Investment potential – Landlords see value in new-builds for low maintenance, while established homes remain attractive for rental yield.
- Stronger local economy – More housing brings more residents, which supports shops, schools, and services – all of which help maintain property values.
In short, the market is set to remain active. Homes priced realistically and marketed well should continue to sell at strong levels, even as new developments launch.
How new developments affect sellers
If you’re thinking of selling in Westbury, you might wonder how new-builds will impact your chances. Here’s what to keep in mind:
- Competition: New homes are attractive for their guarantees, modern designs and low-maintenance appeal.
- Opportunity: Not every buyer wants a new-build. Established homes often offer bigger gardens, more character, and established communities.
- Price balance: Well-priced existing homes can compete strongly against new developments, especially in desirable neighbourhoods with good schools or walking distance to the station.
At Martin & Co Westbury, we help sellers highlight the unique advantages of their property, from original features to location benefits, ensuring it stands out in today’s mixed market.
Advice for buyers
If you’re buying in Westbury, the mix of new and established housing can work in your favour:
- First-time buyers – New-build incentives such as builder discounts or energy efficiency can be appealing.
- Families – Established homes near schools or with larger outdoor space may provide better long-term value.
- Commuters – New estates close to transport links are especially popular.
- Investors – Rental demand remains strong thanks to Westbury’s affordability compared with Bath or Salisbury.
Looking ahead
With more developments planned around the town, Westbury is set to remain a growth area for housing. This will bring fresh interest from outside buyers, sustained demand from families and commuters, and an evolving mix of homes to suit every stage of life.
For sellers, this means opportunities – but also the need for smart marketing to show why your home is the right choice. For buyers, it means more options and, in many cases, better value than in nearby towns.
How Martin & Co Westbury can help
At Martin & Co Westbury, we combine local insight with national reach. Our team understands how new developments are shaping the market and can help you:
- Value your home accurately in today’s changing market
- Highlight what makes your property unique compared with new-builds
- Market your home to the right buyers at the right time
- Guide you through the entire selling or buying process
Whether you’re curious about what your home is worth, or ready to make your next move, we’re here to give you clear, straightforward advice.
Book your free valuation today and find out where you stand in the Westbury property market.
Final thought
Westbury is changing – but in a positive way. New housing developments are bringing more choice, more buyers, and more interest in the town. For homeowners, it’s an exciting moment to consider selling. For buyers, it’s a chance to secure a home in a town with real growth ahead.
If you’re thinking about selling, buying, or investing in Warminster property, our team is ready to help. Contact Martin & Co Westbury today to start your journey.
