Rightmove traffic breaking yet more records

Rightmove traffic breaking yet more records

Rightmove has reported record levels of traffic and leads to agents in the first six months of this year.

Meanwhile, its own value has soared to new records this week.

In only April of this year, we reported that it had cracked the £2bn valuation mark, but its  market capitalisation yesterday stood at over £2.3bn.

In January, Rightmove passed a milestone when it reported serving more than one billion pages in a month for the first time.

The level of activity has been sustained since. More than 7bn pages all told were viewed on Rightmove between January 1 and June 30 – up 20% on the same period last year.

The increase in page views means Rightmove is likely to retain its position in the Top Ten busiest websites in the UK, right up there with Facebook, eBay, Google, Amazon and YouTube – and ahead of BBC News.

In the first half of this year, Rightmove also sent more than 7m inquiries to advertisers, up 18% on the same period last year. Of these, 1.5m were sent via mobile platforms, a rise of 120% on last year.

Director Miles Shipside said: “Engaged home movers continue to visit Rightmove in ever greater number and, crucially, are showing themselves to be motivated to contact agents and developers advertising on Rightmove.

“Our investments in advertising and new technologies, particularly our My Dream Home campaign and our much-loved mobile platforms, are delivering returns in the form of more business opportunities for Rightmove customers.

“With new website developments planned for the second half of the year, we hope our members can look forward to the benefits of these investments over the remainder of the year.”

Meanwhile, the City's love affair with Rightmove shows no signs of going off the boil. Rightmove last reported (in March) a profit margin of over 73%.