Whether you’re a new landlord or have a growing portfolio, maximising your rental income is always a priority. Widnes offers solid rental demand, with a steady stream of tenants ranging from young professionals and families to those commuting into Liverpool or Warrington. But are you getting the most out of your investment?
At Martin & Co Widnes, we’ve put together 10 practical tips to help you increase returns while keeping tenants happy and your property protected.
1. Review your rent annually
Many landlords set the rent and leave it unchanged for years. But if local prices have increased, you could be missing out. Compare similar properties in your area to see if your rent is still competitive.
Tip: A small increase each year is often more manageable for tenants than a large hike later.
2. Stay on top of maintenance
Fixing things promptly avoids more expensive repairs down the line and keeps tenants happy – meaning they’re more likely to stay longer. A well-maintained home also justifies higher rent.
3. Upgrade for energy efficiency
As energy costs rise, tenants are paying more attention to running costs. Properties with better EPC ratings can attract more interest and justify stronger rents.
Consider:
- LED lighting
- Improved insulation
- A modern boiler
Grants may be available, so check government schemes.
4. Offer pet-friendly rentals
Many landlords still avoid allowing pets, but demand for pet-friendly lets is high. If your property is suitable and you’re clear on rules (e.g. cleaning clauses or pet deposits), this could widen your market and reduce voids.
5. Invest in quality fixtures and fittings
Tenants will pay more for homes that feel modern and cared for. Updating flooring, kitchens, or bathrooms can deliver a strong return on investment — especially if it helps you command a higher rent or attract a better tenant profile.
6. Consider inclusive rents
Some tenants are drawn to ‘bills included’ packages – especially young professionals or house shares. You’ll need to manage costs carefully, but it can reduce tenant turnover and boost monthly returns.
7. Minimise void periods
Empty properties = lost income. The best way to avoid voids is to plan ahead. Start marketing well before the end of a tenancy, and use a letting agent who can keep things moving without delay.
At Martin & Co Widnes, we ensure proactive marketing and seamless transitions between tenants.
8. Use professional photography
Properties with great photos get more clicks — and often let faster. Whether it’s a cosy one-bed flat or a large family home, professional images show your property in the best light.
We include high-quality marketing as standard in our letting service.
9. Keep communication open
Happy tenants stay longer – and long tenancies mean stable income. Clear, respectful communication helps build a strong relationship and encourages tenants to treat your property as their home.
10. Use a letting agent you trust
A good letting agent does more than just find tenants. They protect your investment by ensuring compliance, minimising voids, handling repairs, and advising on rent reviews.
At Martin & Co Widnes, we work in partnership with our landlords to grow returns and reduce stress.
Ready to optimise your rental property?
Book a free landlord consultation with our team. We’ll review your property, discuss your goals, and give clear, personalised advice.
