If you’re a landlord in Solihull, you’re in a strong position. Family homes in the area are in high demand – and tenants are often looking to stay for the long haul. But to secure the right people for your property, it’s important to understand what families want and how to make your home stand out.
In this guide, we share practical tips on attracting family tenants in Solihull, along with advice for preparing your home and encouraging long-term lets.
Why family tenants are a smart choice
Families tend to be some of the most stable and responsible renters. Here’s why many landlords in Solihull are actively seeking them out:
- Longer tenancies – families are less likely to move frequently
- Reliable rent payments – working parents often have steady incomes
- Respect for the home – tenants with children tend to value safe, well-kept environments
- Lower void periods – long-term tenancies reduce the time (and cost) of relisting
But while demand is high, competition can be too. That’s why a little preparation goes a long way.
What family tenants in Solihull are looking for
Solihull is well-loved for its schools, parks and community feel – and families moving here often have clear priorities when choosing a rental home.
Space to grow
Families need space. Ideally, your property should offer:
- At least two or three bedrooms
- A spacious living area
- Storage for toys, bikes and buggies
If your property layout is flexible – for example, a dining room that could be a playroom – highlight that in your listings.
Outdoor space
A garden is high on the wish list for many parents. Even a small, secure outdoor area can be a big draw.
If you don’t have a garden, consider whether there’s a park, playground or green space nearby – and be sure to mention it in your property advert.
Good school catchments
Families moving to Solihull often choose their home based on access to schools. Areas near Tudor Grange Academy, Arden Academy, or Oak Cottage Primary are particularly popular.
Make sure your advert includes details about school catchments or distances – it could make all the difference.
Modern kitchens and bathrooms
Families spend a lot of time in the kitchen and bathroom, so these areas matter. Make sure:
- Appliances are modern and clean
- Taps, tiles and fixtures are in good condition
- There’s space for a washing machine or dishwasher
You don’t need a full renovation, but simple updates can make a big impact.
Preparing a family rental home in Solihull
To give your property the best chance of attracting reliable tenants, focus on practical improvements:
Safety and security
- Fit smoke and carbon monoxide alarms
- Ensure stairways have secure handrails
- Check doors and windows lock properly
- Add child-friendly features like window restrictors (optional, but helpful)
Neutral décor
Families have all sorts of tastes – so aim for clean, neutral tones. Pale greys, creams, and whites make rooms feel bright and are easy to personalise.
Durable flooring
Think long term. Choose hard-wearing flooring in high-traffic areas like hallways and living rooms. Laminate or vinyl are popular choices that look smart and last well.
Energy efficiency
An efficient property isn’t just better for the environment – it’s a selling point for tenants watching their energy bills. Small upgrades like draft-proofing, LED bulbs and loft insulation can make a difference.
How to encourage long-term tenants
Attracting a great family is one thing – but how do you keep them?
Here’s what works:
Offer a well-maintained home
Families are more likely to settle down in a property that’s clearly cared for. Stay on top of:
- Repairs
- Appliance servicing
- Garden maintenance (where agreed)
Being responsive as a landlord helps build trust – and happy tenants tend to stay put.
Be clear on tenancy terms
Set out expectations in your tenancy agreement from the start. For example:
- Who’s responsible for the garden
- Whether pets are allowed
- Rules around decorating or hanging shelves
Clear terms make for smooth tenancies.
Consider longer tenancy lengths
Offering an initial 12-month tenancy with the option to extend shows you’re open to stability. Many families will be looking to settle for multiple years – especially if their children are in local schools.
Local landlord advice for Solihull
Letting to families can be straightforward – especially with the right support. At Martin & Co Solihull, we help landlords:
- Understand school catchment trends
- Prepare homes for family appeal
- Set the right rent level
- Find and reference reliable tenants
- Manage tenancies for peace of mind
If you’re unsure whether your property is ready, or you’d like a second opinion, our local team is always happy to help.
Book your free rental valuation
Final thoughts
Solihull is a prime location for family renters – and landlords who understand what these tenants want are more likely to secure long-term, low-stress tenancies.
With a few thoughtful updates and the right local knowledge, you can make your rental property the first choice for families looking to put down roots.
Need expert help? We’re ready when you are.
