By Martin & Co Bath
Bath is one of the UK’s most recognisable cities. Famed for its Georgian architecture, Roman heritage, and status as a UNESCO World Heritage Site, it attracts millions of visitors every year. But Bath isn’t just a tourist destination – it’s also a place where people live, work, and invest.
If you’re considering a move to Bath, or you’re looking at property here as an investment, you might be wondering: is Bath the right fit for me? This guide takes you through what makes the city so appealing, the challenges to be aware of, and the opportunities available in 2025.
Why Bath appeals to home movers
Bath has long been one of the most desirable places to live in the South West. Its charm comes from a unique combination of history, beauty, and practicality.
- Architecture and heritage: From the Royal Crescent to the Circus, Bath’s architecture is world-renowned. Many homes retain period features that give the city its character.
- Education: Bath is home to excellent schools, both state and independent, and two universities – Bath Spa and the University of Bath. This makes it a popular choice for families and academics.
- Lifestyle: The city is packed with restaurants, independent shops, theatres, and museums, while also offering easy access to countryside walks and the River Avon.
- Commuting: Fast rail links connect Bath to Bristol in around 15 minutes and London Paddington in under 90 minutes, making it a strong choice for professionals.
For home movers, this balance of lifestyle and connectivity makes Bath stand out. Whether you want a Georgian townhouse in the centre or a family home in suburbs like Larkhall or Weston, the city offers variety.
Why Bath attracts investors
Investors have long looked at Bath as a strong market. A few key reasons explain why:
- Consistent demand: With two universities and large employers like the NHS and financial services, Bath has a steady stream of renters.
- High yields in certain sectors: While property prices are above the national average, rental demand — particularly from students and professionals — helps maintain competitive yields.
- Capital growth potential: Bath has historically seen strong capital appreciation thanks to its desirability and limited supply of homes.
- Heritage factor: Properties with period features or in central conservation areas often hold value better than newer stock.
For landlords and investors, Bath offers both stability and potential growth, though it requires careful planning and local insight.
The housing market in 2025
So what does Bath’s property market look like right now?
- House prices: Bath remains more expensive than much of the South West, with average house prices well above the national average. But compared to London, Bath often feels like a better value for space and lifestyle.
- Rental market: Demand is strong. Students compete for shared houses in Oldfield Park, while professionals seek modern flats in central developments. Families often look towards suburbs like Combe Down and Lansdown.
- Developments: New schemes on the outskirts, such as Mulberry Park in Combe Down, are adding modern, energy-efficient homes, broadening choice for buyers and renters alike.
For movers, this means choice between historic charm and modern convenience. For investors, it means ongoing demand across different rental sectors.
Neighbourhoods to know in Bath
If you’re thinking of buying, here are some of the areas worth exploring:
- City centre: Ideal if you want to live in the heart of it all, with Georgian architecture, shops, and cultural venues on your doorstep. Popular with professionals and downsizers.
- Oldfield Park: A hotspot for students thanks to its proximity to the universities, offering strong rental demand for HMOs.
- Larkhall: Family-friendly, with a village feel, independent shops, and good schools.
- Combe Down: A mix of period properties and new-builds like Mulberry Park, offering a suburban lifestyle close to the city.
- Weston and Lansdown: Attractive for families, with schools, green space, and larger homes.
Each area has its own flavour, so the right one for you will depend on whether you’re moving for work, school, or investment.
Challenges to consider
Bath isn’t without its hurdles. Anyone looking to move or invest here should be aware of:
- High property prices: Affordability is a real issue, with average prices higher than many surrounding towns.
- Competition: Both buyers and renters face strong competition for properties near good schools or in conservation areas.
- Regulations for landlords: As with the rest of the UK, landlords must stay on top of EPC requirements, safety checks, and licensing rules. Bath’s conservation status also means restrictions on alterations to listed properties.
- Limited parking: Central Bath properties often lack off-road parking, which can be a drawback for families or commuters.
Being prepared for these challenges helps you plan ahead and avoid surprises.
Opportunities ahead
Despite the challenges, Bath continues to offer exciting opportunities.
For home movers, 2025 is a good time to take advantage of growing housing choice, especially with new-builds on the outskirts offering modern amenities alongside traditional charm in established areas.
For investors, demand from students, professionals, and families remains strong. With limited supply and ongoing popularity, Bath’s rental market is one of the most reliable in the region. Properties with good EPC ratings or modern upgrades are particularly attractive right now.
How Martin & Co Bath can help
At Martin & Co Bath, we’re here to guide you through the process, whether you’re moving into your next home or exploring an investment. We offer:
- Accurate valuations based on up-to-date local market insight.
- Clear advice on the best areas to suit your goals.
- Full letting and management services for investors and landlords.
- A professional, approachable service designed to make property decisions easier.
Because in a city as competitive as Bath, the right advice can make all the difference.
Final thoughts
So, is Bath right for you? For many home movers and investors, the answer is yes. The city’s blend of heritage, lifestyle, education, and employment makes it one of the most attractive locations in the UK. But success in Bath’s property market depends on understanding its unique challenges and opportunities.
If you’re ready to explore your options in 2025, the Martin & Co Bath team would be delighted to help.
Use our free instant valuation tool to get a quick idea of what your property might be worth. Or, if you prefer a more detailed assessment, one of our local experts would be happy to visit your home and provide a tailored appraisal.
Because property decisions aren’t just about bricks and mortar – they’re about finding the right place and the right plan for your future.
