The Prudential is on the verge of entering the private rental sector, with an acquisition of over 500 homes from the Berkeley Group.
It is thought that the 500+ homes will be sold for an estimated £140m. The majority of the properties are located in London and the South-East.
The Financial Times says that this is the first UK institutional investor to enter the market. However, other companies, Aviva and Legal & General, are looking to enter the market also.
The recent budget set out by George Osborne has set out incentive's for institutional investors to enter the private rental sector, which is currently dominated by small private landlords. The 'build to let' ideology is gaining momentum since its proposal last year in the Montague Report.
Do you think large investment companies with negatively effect the market? Will it saturate the market and lower rental costs?
If you would like to invest in the private rental sector then call Martin and Co Southampton Shirley on 02380 988881 for a no obligation chat about your requirements and questions about the rental market in Southampton.