How important is curb appeal for attracting tenants?

How important is curb appeal for attracting tenants?

Part 1: Paint

Curb appeal is an important component to keep in mind when trying to catch the eye of a prospective tenant. The visual appeal of a property definitely comes into play when a tenant is considering multiple properties. Factors that effect curb appeal include; landscaping,  paint, exterior features such as rock work, decorative shingles, or shutters, and of course cleanliness. Because the exterior of the home is the first and the last thing your prospects will see making a good impression is vital.


Paint is one of those products that you don't want to skimp on the quality. Purchasing a quality paint product in most cases will give you more value for your money in the long run. The key when choosing paint is to look at the service life of the paint being used. If your paint lasts 20 years instead of 10 and requires less maintenance in the form of touch ups then that is a substantial value in which you should consider the cost of not only the paint but the painter as well. Choosing a higher quality paint not only protects the surface of the home better but it also is more resistant to scratching, peeling, extreme weather, dirt accumulation, and fading which all negatively effect curb appeal.

What's "in style"

Look at the color trends to determine what's popular or will become popular in the coming months. Every year paint manufacturers and color experts forecast color trends and are a good source for inspiration. Having modern up to date and "in style" colors of paint will appeal to potential tenants. Neutral colors are always a safe bet but adding a splash of color here or there in a tasteful and popular way can help your house to stand out from others.

Little things can make a big difference

On a tight budget? consider just painting the door or window frames to freshen up the look of the home with minimal cost. Don't forget about your decking, patio, or walkways, cleaning and resealing these items will keep them looking good for years to come and can be completed for a nominal fee.

Trust Martin & Co to manage your portfolio.  We can help provide advice to give your property maximum curb appeal, and even once the property is let we can regularly visit the property to carry out essential maintenance work promptly to preserve its letting appeal in the future.

Acknowledgement: thanks to Dulcey Schuster, Real Estate Services with Rentec Direct Property Management Software Tenant Screening