Cambridge letting agents Martin & Co employ phone technology in new scheme
Letting Agents Martin & Co in Cambridge launch a UK-first scheme to help tenants search for their perfect property using the latest mobile phone technology.
Martin & Co's initiative uses quick response graphics, known as QR codes which when scanned using a barcode reader application installed on a camera phone, take users to a website encoded in the image. The codes can be used to access a variety of information available through the Martin & Co website, including property details, maps, images and contact information. The technology also enables users to contact the Martin & Co Cambridge lettings office by email, phone or text at the touch of a button.
Julian Diggle, IT director, and one of three local brothers and landlords that own and run Martin & Co in Cambridge, said: "We believe we're the first letting agent, not only in Cambridge but the whole of the UK to promote and implement the use of QR codes in this way. In years to come this technology will be everywhere."
Barcodes can be scanned from the Martin & Co website where they are displayed alongside standard property photographs. They are also available in the agency's Mill Road office and on the agency's printed property listings. Martin & Co plans to roll out the use of QR codes in a number of areas to support its property marketing efforts, and to ultimately speed up the time in which suitable tenants are found.
Nick Diggle, director, added: "We wanted to enable our prospective tenants to get more from our website, and to be able use our property details, maps, local info and other web-based features to better effect. "Now tenants can store and access a wealth of property information on their phones ahead of viewings, and easily share them with one another.
We hope our prospective tenants will feel better informed and will enjoy a more interactive experience." Many new mobile phone handsets now come with bar code readers pre-installed, and there are a variety of barcode reader applications available free of charge from the iphone app store and other mobile application marketplaces. The software is fast becoming one of the most frequently downloaded mobile apps.
A barcode linking the user's mobile to the property details
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BUSINESS WEEKLY BROKE THE STORY: http://www.businessweekly.co.uk/
See Cambridge Letting Agent Martin & Co in Business Weekly's online ePaper:
http://epaper.businessweekly.co.uk/index.aspx?issue=issue21&page=05
OTHER RECENT MARTIN & CO NEWS ARTICLES:
Martin & Co Letting Agents in Cambridge Rank Among Top 10 Best Service Providers in the Region:
Martin & Co Company Profile and New Years Honours 2010 Feature: http://epaper.businessweekly.co.uk/index.aspx?issue=issue21&page=25
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ONLINE PRESS COVERAGE OF MARTIN & CO CAMBRIDGE'S UK-FIRST BAR CODE INITIATIVE:
Cambridge Lettings Specialist Helps Tenants View Property to Rent on their Mobiles:
Cambridge Letting Agent uses Mobile Phone Technology to Let Properties:
http://it.tmcnet.com/news/2010/01/14/4571593.htm
Landlords and Tenants Benefit from Cambridge Letting Agents use of Mobile Technology:
http://finance.yahoo.com/news/Martin-and-Co-Cambridge-prnews-913040660.html?x=0&.v=1
Letting Agent in Cambridge helps Tenants Find Properties to Let with New Scheme:
http://www.prnewswire.co.uk/cgi/release?id=276272
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OTHER NEWS ARTICLES ABOUT MARTIN & CO LETTING AGENTS, CAMBRIDGE:
http://www.franchiseek.com/NewsDetail.asp?NewsID=680
http://www.tmcnet.com/usubmit/2010/01/14/4571593.htm
http://media.netpr.pl/PressOffice/text_format.jsp?prs_id=156072
http://tweetmeme.com/user/beyondtechinfo
http://be.sys-con.com/node/1247004
http://de.sys-con.com/node/1247004
http://iphone.tmcnet.com/news/2010/01/14/4572152.htm
http://www.4thseason.com/blog/?p=960
http://blog.taragana.com/pr/martin-and-co-cambridge-pioneer-new-lettings-technology-11606/
http://www.franchise.gb.com/NewsDetail.asp?NewsID=680
http://fixed-mobile-convergence.tmcnet.com/news/2010/01/14/4572152.htm
http://symbian.sys-con.com/node/1247004
http://media.netpr.pl/pr/156072/martin-and-co-cambridge-pioneer-new-lettings-technology
About Martin & Co Cambridge
The Cambridge branch of Martin & Co is a licensed member of the National Approved Letting Scheme (NALS), a government-backed organisation set up to maintain proper standards of professionalism, best practice and compliance in the UK lettings industry. The Cambridge office is also registered with The Property Ombudsman and uses the government-appointed Deposit Protection Service (DPS) for all tenant deposits. TheMartin & Co Cambridge office is also audited for best practice every 6 months of every year and holds all client monies in a ring-fenced, bonded client account. Martin & Co UK Ltd holds Investor in People status, and runs a year-long internal training academy, with both internal and external consultants and trainers from ARLA and the NAEA.
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